MARKETING CALCULATOR

INSTRUCTIONS

This calculator is designed to help you estimate your return on investment from a marketing campaign such as telemarketing, direct mail etc.

1. Enter your marketing campaign variables.
2. When you are finished entering the data, click the Calculate button to see your results.

ENTER DETAILS HERE
No. of prospects to be contacted:
Projected cost of marketing campaign:			$
Percentage of prospects expected to respond:			%
Percentage of respondents expected to buy:			%
Average amount spent per buyer:			$
RESULT
Projected Respondents:		Cost per response:	$
Projected Buyers:		Cost per buyer:	$
Total Revenue from Campaign:	$	Cost per contact:	$
Return on Investment:		%